Elizabeth is a New York–based art director and creative consultant whose work exists at the intersection of modernity and intuition. Known for her irreverent yet timeless sensibility, she approaches each project with a discerning eye and a deep respect for craft. Whether developing a brand identity, conceptualizing a campaign, or directing an editorial story, Elizabeth brings together photographers, stylists, and fellow creatives to craft imagery that feels striking, intentional, and emotionally resonant.
With a background spanning fashion, beauty, and design, Elizabeth’s perspective is shaped by a fascination with culture and the visual language of taste. Her process blends strategy and instinct —
an ability to translate abstract ideas into cohesive narratives that both challenge and inspire.
Currently an art director at MERIT Beauty, Elizabeth is helping to define a new language of refined subversion — one where beauty is thoughtful, provocative, and enduring. Her work with the award-winning brand reflects a commitment to restraint, nuance, and the quiet power of simplicity. As she continues to evolve her practice, Elizabeth remains dedicated to crafting visual worlds that feel at once sophisticated and deeply human.
Biography
2015
Nike - DESIGNER, ART DIRECTOR
SHAPED stories for women and young athletes through image, movement, and form. Working across global campaigns, I led creative and art direction that distilled the brand’s energy into thoughtful, human design.
2019
Estée Lauder - DESIGN DIRECTOR
EXPLORED beauty through restraint and detail — directing campaigns, shaping visual identity, and designing across digital, retail, and event spaces. The work balanced sophistication with modernity, creating moments that felt intimate yet iconic.
2021
J.CREW - ART DIRECTOR, SOCIAL
led visual direction across all social platforms — shaping imagery, motion, and storytelling for a renewed, modern point of view. Blending CLASSIC style with contemporary ease, IN ORDER TO CAPTURE the brand’s quiet, TIMELESS confidence.
2022
CUUP - ART DIRECTOR
explored softness and strength through visual storytelling. As Art Director across social and campaign, I crafted imagery and film that reflected the brand’s take on sensuality — quiet, intentional, real.
2023
VERONICA BEARD - ART DIRECTOR, BRAND
crafted a visual language grounded in strength and simplicity. Through art direction, storytelling, and design, I helped define a world that felt refined yet spontaneous — where confidence met ease.
Current
MERIT - ART DIRECTOR
Currently leading art direction across brand and campaign — shaping imagery, motion, and storytelling that reflect a modern, effortless approach to beauty. ROOTED IN RESTRAINT, CLARITY, INTENTION.
Latest Work
JIAYUN photographed by jen carey.
11.06.25
JIAYUN photographed by jen carey.
11.06.25
08.12.25
ALVA photographed by BETINA DU TOIT.